Olivetti Lexicon divides Russia into 15 regions

Olivetti Lexicon has announced its plans for the development of its business in Russia. According to Olivetti Lexicon director in the CIS Antonio Petti, one of the projects planned is to change partner relations strategy. Called Golden Dealer Project, it calls for Russia to be divided into 15 regions with one Golden Dealer in each of them. These companies will work as distributors. Other plans call for the expansion of product ranges and more investment in advertising in Russia.

Olivetti Lexicon: (+7 095) 248-29-52 www.olivetti.ru

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