About the project

Dear Ladies and Gentlemen!
We are glad to bring to your attention the new project of Ehouse Holding devoted to the industry of tourism - the information resource WWW.TUDA.RU.
The new resource appears at one time as the virtual tourist catalogue and exhibition-trading site of the world tourist business. Thereby it may be considered as the international virtual stock exchange of tourist services.
As any shop the resource is designed for buyers and sellers. Potential buyers are represented, certainly, by the overwhelming part of the Russian Internet - audience - all those who are interested in travels, including agencies intermediaries. As for sellers, and this is our perfect information novelty, they are represented by the real manufacturers of tourist services from countries and regions, being of interest for the buyers.

The major purpose of the project is an expansion and optimization of the Russian information space in the interest of tourist production consumers. That in turn should certainly direct the growth of a market competition in positive for consumers channel, viz promote real improvement of quality of tourist services and decrease their cost.

In the performance of this complicated problem the information stream is formed for the Russian tourists on the basis of initial offers of foreign partners without preliminary price processing by the Russian tour operators. Simultaneously, the information represented for the Russian user, is sustained in advanced traditions of modern information-tourist design and allows to reduce search time for the individual route development and receive the necessary information on the countries, regions, kinds of rest, tour manufactures, including hotels, the diving-centres, yacht- and golf -clubs etc., and also pricing information.

Depending on the tourist desire our company may undertake care of specification and formation of the tour chosen with the help of our resource for simply ridiculous compensation. All this evidently shows qualitatively new approach in the market of tourist services and really makes an individual approach to clients theirs own handwork.

For representation of manufacturers of tourist production in the Russian market in new variant of a portal it is stipulated:

1. The catalogue of foreign firms - manufacturers of tourist production in accordance with countries and regions with formalization of carried out problems and offered services. On a site this position is marked by a button "ТУРПРОИЗВОДИТЕЛИ".
In the catalogue the name of the organization, the address, phones and a WEB-site will be worn out. From our catalogue page the user may go to a client's WEB-site or, if it is stipulated by the contract, on pages of the manufacture's user program.

2. The tour manufacture's user program represents a minisite in Russian in volume up to 10 pages. The minisite is developed on the basis of customer's materials, with preservation of client's original, national features of design and order of representation of the information. Practically it is promo site submitted in the permanent catalogue provided within its limits with the standard system of advertising support and giving opportunities of additional, personal participation of tour manufacture in advertising streams directed to the Russian audience. Thus You can make reference to the user's program from the catalogue TUDA.RU and from the banners submitted both on TUDA.RU and the Banner bank system. It is necessary to mean, that in addition to this any object advanced by the tour manufacture in the tourist market, including hotels, yacht - clubs, diving-centres and others may have their own minisites up to 10 pages, connected with the user's program of the head tour manufacture .

3. The Banner Support System (advertising support) portal TUDA.RU is provided in two routines.

In the first - on a permanent basis, at the expense of regular presence in the information and banner structures of the TUDA.RU portal and accordingly in the system of EHOUSE Holding with its monthly audience of more then half a million clients.
In the second- portal TUDA.RU is integrated with EHOUSE Holding technologies of management of advertising streams. Technological products of EHOUSE Holding provide progress of advertising programs of clients on leading Russian tourist WEB-resources. For the achievement of an optimal level of an "advertising efficiency/coast" parameter various types of advertising programs are developed (see Banner Support System for foreign travel agencies.).
Banner modules used in our model may vary in size (see site).
Tour manufacture has an opportunity to send his own banners or to reserve them in our Holding.

4. Representation tour manufacture's price offers in the automated tour search system, with reference to a client's WEB-resource or the user's program.

5. The additional space on the main pages of a resource - a heading "Burning Tours" for representation of clients offers. The given heading is executed in view of the Russian user stereotype of the information analysis.

6. References to the client's resources from the text.

Simultaneously with advanced advertising, we plan the strict certification of foreign participants and the information represented with enlisting the foreign representations, accredited in Russia, and international tourist organizations.
The approach offered above is essentially new for the Russian market and allows Russian citizens take advantage of tourist services of foreign partners, including, the companies insufficiently widely submitted in Russia.
Along with it, generalization of this information considerably simplifies the search of potential partners for Russian travel agencies. Thus, on a plan of authors, the use of the present resource will allow the Russian tourists receive advanced achievements of the tourist industry under the reasonable prices. Thereby the resource may be brought to the attention of "the middle class".

Our ambitions are based on a long-term successful operational experience in the Russian market of information technologies and the presence of the largest in Russia Internet- audience in information portals of the EHOUSE Holding.

Banner Support System for foreign travel agencies.

For accelerated promotion of your offers and your company on the Russian Internet it is offered to take advantage of the Banner Support System.
This system will help to inform advertising up to potential clients and will allow them to proceed to your personal WEB-resource or your user's program placed on the Tourist portal www. Tuda.ru, for more detailed information.

The Banner Support System assumes an individual approach to each client. It allows developing the most effective advertising company depending on purposes, problems and budgetary preferences of the client.

We would like to remind, that the General Internet advertising scheme based on three user's actions:

The user sights the advertising message (a banner, text block, text references and so forth).
If the given message is interesting to the user, he clicks it.
The user passes to an advertiser site where he can receive more detailed information on the object, he is interested in.

Under the realization of advertising campaigns in the Internet, the following Price models of promotional materials allocations in the Internet are possible:

Allocation of promotional materials with a time rate (day, week, month).
One of price models of an advertising allocation provides for the advertising allocation irrespective of number of clicks and displays of promotional materials. This type of price model is similar to a panel board advertising allocation at the city streets, where payment also goes with a time rate. Cost may vary from 600 $ per month for the allocation on the main page of a site www.turizm.ru up to 130 000 $ per week, www.yandex.ru.
Payment of the fixed number of displays (it allows to count displays in thousands, cost for one thousand displays designated as CPM)
Cost for one thousand displays of promotional materials is the most widespread price model in the Network. Payment follows for a number of displays. The Program conducts calculation of displays. The statistics dealing the number clicks and displays is accessible to the advertiser in a mode of real time. Cost for 1000 displays may vary from 2 $ up to 60 $.
Contextual displays
The model applied to allocation of advertising at search machines (Yandex, Rambler). Display of advertising carried out only on the user demand of the certain word or a word collocation, chosen by the advertiser beforehand. Cost for 1000 displays may vary from 17, 7 $ up to 118 $.
Payment for a banner-click (cost of one click is designated as CPC)
Payment for a banner-click - price model: the advertiser pays only for a fact of clicking his promotional material despite of the number of displays. I.e. in this case payment carried out only for visitors interested in the object of advertising. Cost for a click may vary from 0,5 $ up to 1,77 $.

As examples of advertising campaigns, we may mark: The advertising campaign "Econom" (the budget from 100 $ up to 1000 $ per one month) - carries allocation of tourist subjects in banner-networks:
Tourism Banner System (< http://go.bb.ru/vbn_reports/154 / >)
Tourism Banner System 100x100 (< http://go.bb.ru/vbn_reports/649 / >)
Travel Link Exchange (< http://go.bb.ru/vbn_reports/456 / >)
Outdoor Travel banner network (< http://go.bb.ru/vbn_reports/712 / >)
Travel Paradise (http://go.bb.ru/vbn_reports/759/)
Each of the specified networks includes a number of tourist subject resources. Offered payment for a banner-click will enable to capture a wide audience of tourist resources with the help of extreme target promotional material, thus not taking care for the yield coefficient number (so-called CTR), which is determined by percentage ratio of click-numbers to display-numbers.
The advertising campaign "Business" (the budget from 1000 $ up to 5000 $ per month) along with a scheme of allocation of tourist subjects described above for the "Econom"-company provides allocation of contextual displays in search systems www. Yandex.ru and www. Rambler.ru and popular tourist resources (www. TURIZM.RU, www. Travel.ru, www.tours.ru, www. Turist.ru, www. Gazeta.ru, section "Travel").
In case of the allocation in search systems display of the promotional material is adhered to results of user's target search. The search is carried out by formulating the search inquiry - input of a key word or a word collocation which, in user's opinion, most precisely reflect essence of object of search.
Allocation on popular tourist resources is desirable both on the main pages and on the most often visited sections.
The advertising campaign "Elite" (the budget from 5000 $ per month) in addition to the allocation scheme described for the "Бизнес"advertising campaign, includes tourist subject allocations on user's and information resources. This group of allocations includes popular resources, such as the magazine "Expert" www. Expert.ru, Information agency "Finmarket" www.Finmarket.ru, News agency "AKM" www. AKM.ru, the Internet - edition www. Gazeta.ru. www. Lenta.ru, and business and information banner networks, including 468. SMI.ru, media resourse "Business and Finance" and many others.
Advertising campaigns "Econom" and " Business" will allow capturing the most target part of the Internet audience. The advertising campaign "Elite" will allow capturing both the most target visitors, and those visitors who now are out of the active search, but may become interested in them, having found out the promotional material on tours or hotels. Moreover, the use of advanced promotional materials, namely Rich-banners, during the advertising campaign will exactly result in drawing the attention of the Rich-banner loaded page visitor to the advertising message.
Rich-banner appears as the roller that shows atop the site content list. It may be show with focusing of the promotional material only once a day per one perfect user (examples under the reference http://manifest.ru/richmedia.phtml).

← декабрь 2004

10 11 12 13 14 15 16 17 18

февраль 2005 →